Almasir's emphasis on the Quality and Efficacy of its products has made it one of the leading marketing of natural Supplement in the world. The company follows stringent World Health Organisation (WHO) standards of Good Manufacturing Practice (GMP) as well those notified by Government of India. The quality control standards are stricter than the Government guidelines and extends all the way from the raw material procurement to the packing stage. Each product is painstakingly documented, analysed and sampled to ensure total quality. Medicines at its factories are produced in a GMP clean environment, observing the highest degree of hygiene and sanitation. The company cares for its customers and this is clearly evident in its mission statement:
"The principle objective of the company shall be to develop specifically directed research programmes and to manufacture products for the restoration and maintenance of health. All products must meet high standards of QUALITY, EFFICACY AND SAFETY, with products of natural origin receiving overriding priority".
The company conducts and sponsors both basic and research in Supplement.
